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Product Launch Planning: How to Get Ready for a Successful Launch

This blog is a part of our Product Launch Checklist. Check it out for more info!

Are you gearing up for an exciting product launch? Whether you're introducing a brand-new product to the market or expanding your product line, a well-structured product launch plan is your key to success. We'll delve into the essential steps you need to take to ensure a successful product launch. Let's explore how to create a buzz, generate anticipation, and maximize your launch's impact.

Set a Launch Date and Create a Launch Calendar

The heart of any successful product launch is setting a clear launch date and building a launch calendar around it. While it may seem straightforward, there's more to it than meets the eye. Let's break it down.

Your product's launch date should be firm and non-negotiable. However, keep in mind that your launch announcement shouldn't happen until approximately five days before the actual launch date. Why? Because you'll want to align your launch with your manufacturing schedule. Your manufacturer will provide you with a delivery date, and it's important not to set your launch date any sooner than ten days after that delivery date. This buffer accounts for potential delays or hiccups in the manufacturing process.

Building Anticipation through Teasers and Countdowns

Now that you've set the foundation with a solid launch date and manufacturing schedule, it's time to build anticipation among your audience. The pre-launch phase is all about creating a sense of excitement, curiosity, and fear of missing out (FOMO).

During the pre-launch period, employ a variety of strategies to engage your audience:


Start a countdown to your launch date on your website and social media platforms. This visual reminder creates a sense of urgency and anticipation.


Share teasers of your product without revealing all the details. Create intrigue by showcasing sneak peeks, behind-the-scenes footage, or glimpses of your product in action.

Waitlist Promotions:

Encourage your audience to sign up for a waitlist in exchange for exclusive offers or promo codes. This not only builds anticipation but also helps you collect valuable leads for your launch.

At this stage, focus on building excitement about your product's imminent arrival without divulging specific pricing or other critical details. Keep your audience guessing and eager to learn more.

Consider Hosting a Launch Event or Promotion

While online marketing is powerful, don't underestimate the impact of in-person interactions, especially if you have a brick-and-mortar store or a strong local presence. Consider hosting a launch event to engage your community and amplify your launch's impact.

For instance, if you're in a community of fellow makers, invite them to an exclusive event where they can see, touch, and experience your product firsthand. This event can serve as a platform for them to share their experiences on social media, email lists, and other channels, further spreading the word about your launch.

A launch event can also involve special promotions, giveaways, or demonstrations that create a memorable and shareable experience for attendees. Don't underestimate the power of word-of-mouth marketing within your local or niche community.

A successful product launch hinges on meticulous planning and strategic execution. By setting a clear launch date, creating a well-structured launch calendar, building anticipation through teasers and countdowns, and considering the potential of a launch event, you'll be well on your way to generating excitement and ensuring your product launch is a resounding success.

Remember to stay tuned to our blog for more valuable insights into product launches and other business strategies. And if you have any questions or need further guidance on your product launch plan, feel free to reach out. We're here to help you make your product launch a success!

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